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11 Reasons For Having E-Commerce Business Presence

INTERNET is an invention that has revolutionized entire human society, which no other invention has done before. If we look around be it   schools, colleges, hospitals, banks or even homes people’s noses are always in their screen. Reason behind this is, Internet nowadays is not just confined to sending and receiving mails, finding information or connecting with people but it has radically revolutionized the business world, which means the concept of E-commerce, that is selling and buying things over the internet is widely emerging.

NEED TO HAVE E-COMMERCE WEBSITE…………

For consistently increasing the graph of business to new heights. Every business must possess two things. Firstly, reaching customers with steadily rate and Secondly effectively communicate and interact with existing customers. Which means company growth is based on winning the hearts of both existing and new customers. But one may question HOW CAN SOMEONE DISPLAY His/her PRODUCTS OVER THE INTERNET THAT HELPS HIM TO ATTRACT CUSTOMERS AND WIN THEIR HEARTS…? The one of the best answers will be E-commerce WEBSITE/APP. With the help of E-commerce website/App, company can win both hearts and minds of its customers at the same time. Which is the ultimate pathway to profits.

 

Advantages of E-Commerce Over Traditional Retail

  • Overcome Geographical Limitations

If you have a physical store, you are limited by the geographical area that you can service. With an e-commerce Website/App, the whole world is your playground. Additionally, the advent of m-commerce, i.e., e-commerce on mobile devices, has dissolved every remaining limitation of geography.

  • Gain New Customers with Search Engine Visibility

Physical retail is driven by branding and relationships. In addition to these two drivers, online retail is also driven by traffic from search engines. It is not unusual for customers to follow a link in search engine results and land on an e-commerce website that they have never heard of. This additional source of traffic can be the tipping point for some e-commerce businesses.

 

  • Lower Costs

One of the most tangible positives of e-commerce is the lowered cost. A part of these lowered costs could be passed on to customers in the form of discounted prices. Here are some of the ways that costs can be reduced with e-commerce:

  • Advertising and marketing: Organic Search engine Traffic, pay-per-click, and social media traffic are some of the advertising channels that can be cost-effective.
  • Personnel: The automation of checkout, billing, payments, inventory management, and other operational processes lowers the number of employees required to run an e-commerce setup.
  • Real estate: This one is a no-brainer. An e-commerce merchant does not need a prominent physical location.

 

  • Locate the Product Quicker

It is no longer about pushing a shopping cart to the correct aisle or scouting for the desired product. On an e-commerce website, customers can click through intuitive navigation or use a search box to narrow down their product search immediately. Some websites remember customer preferences and shopping lists to facilitate repeat purchase.

  • Eliminate Travel Time and Cost

It is not unusual for customers to travel long distances to reach their preferred physical store. E-commerce allows them to visit the same store virtually, with just a few mouse clicks.

  • Provide Comparison Shopping

E-commerce facilitates comparison shopping. There are several online services that allow customers to browse multiple e-commerce merchants and find the best prices.

  • Enable Deals, Bargains, Coupons, and Group Buying

Though there are physical equivalents to deals, bargains, coupons, and group buying, online shopping makes it much more convenient. For instance, if a customer has a deep discount coupon for turkey at one physical store and toilet paper at another, she may find it infeasible to avail of both discounts. But the customer could do that online with a few mouse-clicks.

  • Provide Abundant Information

There are limitations to the amount of information that can be displayed in a physical store. It is difficult to equip employees to respond to customers who require information across product lines. E-commerce websites can make additional information easily available to customers. Most of this information is provided by vendors and does not cost anything to create or maintain.

  • Create Targeted Communication

Using the information that a customer provides in the registration form, and by placing cookies on the customer's computer, an e-commerce merchant can access a lot of information about its customers. It, in turn, can be used to communicate relevant messages. An example: If you are searching for a certain product on Amazon.com, you will automatically be shown listings of other similar products. Also, Amazon.com may email you about related products.

  • Remain Open All the Time

Store timings are now 24/7/365.E-Commerce Platform both Website and App. can run all the time. From the merchant's point of view, this increases the number of orders they receive. From the customer's point of view, an "always open" store is more convenient.

  • Create Markets for Niche Products

Buyers and sellers of niche products can find it difficult to locate each other in the physical world. Online, it is only a matter of the customer searching for the product in a search engine. One example could be the purchase of obsolete parts. Instead of trashing older equipment for lack of spares, today we can locate parts online with great ease.

 

In conclusion, E-commerce platform Whether website/App is definitely easier to setup and run than an actual physical store. It is not just easier but also cheaper. E-commerce Platform (Website/App) allows your business to sell you're offered products and services to your online customers all over the world. ... An Ecommerce site saves buyers' time, makes price comparisons simple, offers a variety of things to purchase and also reduces the annoyance of fighting through crowded stores.

 

E-COMMERCE The Modern Solution For Online Business...!

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